For creatives, founders & the curiously gifted ○

"I laughed, I wept, I feel so inspired and seen." — abbey

there's a current underneath you. stop swimming against it and start flowing with it

and what if building everything around your actual gift is the most terrifying thing you could do?

it is. and it's also the only thing that works.

the deck works across four dimensions

This is the natural frequency of your creation; the energy other people feel when you're in your element ○

Where your convictions live. The beliefs that drive your unexplainable desires. the things that make your work mean something beyond the transaction ○

Your shadow isn't your weakness; it's where your deepest fear lives alongside your greatest capacity for connection, resonance, and positioning ○

Not who you are in totality, but how this specific project is being expressed through you right now. The particular shape your gift is taking in the world at this moment ○

intensify your work, forever

what’s included in your reading ○

not fortune telling ○ noticing and pattern recognition

in your 75 minute card reading session, you and your body remain the authority. This is not another system to outsource your power to. It's a practice of triangulation.

I act as one corner. The cards as another. Your work at the third. Together we help you articulate the subconscious truths already running through your work. you uncover what is real and present but difficult to pinpoint without a witness.

This is not an oracle deck. It doesn't predict or prescribe; instead It reflects.

reading hosted via zoom or in person for clients in santa rosa/sebastopol area with a session recording included

insights don’t land all at once ○

You'll receive a printed PDF breakdown of every card you pulled, your full archetype blend mapped across all four dimensions.

readiness to align arrives in waves. you might find that Something that felt abstract in the session becomes obvious three weeks or six months later when you're making a decision about your work. Having a document means you can return to it when you're ready. This is your archetypal reference

what emerges needs time to integrate ○

In my work with plant medicine, somatics, and even songwriting, I've learned that when something real comes through, the nervous system needs time to catch up. Without that space, even the most revelatory moments are just catharsis, information that moves through with a burst of relief but doesn’t actually create lasting change.

In the days and weeks that follow, I'll send you a handful of things — a journal prompt, a meditation, a case study, an exercise.

This is the practice of integration. when we move slow enough to respect our body’s needs, change becomes not only possible but inevitable

Investment ○

your pattern is waiting to be recognized. $250 ⁕

every journey starts with a reading ○

and for those who feel ready to go deeper after the Integration, there's a next step ⁕

The thing you subconsciously knew ○ Finally given a name ⁕

Every brand process asks…

that you pick an archetype. downstream from this decision is Messaging, campaigns, photoshoots, offers, even the shape of your actual product branches from that one choice. It's one of the most consequential decisions in the whole build.

And most people make it by picking one off a list.

I know because I did it too. I hired a branding consultant for my jewelry company and we chose one together. It worked, until I tried to do the same thing for my music project and quickly found the artistic paradoxes ate me alive.

Then I started looking at other artists; Was David Bowie a Rebel? A Creator? A Magician? The answer depended entirely on who you asked.

Which made me question the whole tool. If the most important decision in your brand is also the most arbitrarily made, what is everyone actually building on?

That's why I created something different.

"I was overjoyed to receive the reading; illuminating and spot on." maria

I’m kate ellen ○ strategic creative ○ artist ⁕

I built this because I needed it

turns out a lot of people do.

my dream is to use My skills in service of a larger current, The one moving through people who are here to make wide, positive ripples in the world ○

I see your archetype through the lens of someone who has actually built things. I design websites, brands, creative strategy and I am a full body listener and see-er.

I'm also a mama, a musician, a permaculture nerd, and a person who gave up her smartphone and started shooting on 35mm film, which is how this deck got its photographs.

and i built this for you too.

"The reading is subtle and impactful, elegantly cutting through hidden bias and ego." — sarah

what people are saying

WOW, wow, wow. There are no words to express my gratitude. I laughed, I wept (multiple times), I feel so inspired & seen. All of the content and structure you offered feels incredibly accurate and how I want to share my work with the world.

abbey joy cmiel — abbey joy healing

i've described it to people as a spiritual experience. kate wrote all our copy, put together our packages, gave us the pricing — she did the parts we couldn't quite do ourselves. and her process includes these beautiful questions about our values, who we want to work with, who we don't. it was profound.

katie phillips — supernova support


DAMNNNNNNN, this is INCREDIBLE. I'm blown away by how helpful this feels.

Alisa gould simon — executive coach & healing arts practitioner

kate helped me understand why my newsletter resonates. her thoughtful post-reading breakdown and workbook gave me the insight to honor the origin story of things i collected. i primarily align with the creator archetype, with the seeker close behind. it’s the seeking that informs the curation. the discovery process shapes the creation.

Shanté honeycutt — author of things i collected

a tiny ego death ○ to get free ⁕

you are not what you create

What you make comes through you but it is not you. Your creation has its own energetic signature, its own needs, its own way of wanting to be in the world. And that signature is often more precise, more potent, more committed than you allow yourself to be as a person.

as a person, you contain multitudes. You have agreements. Your creation has none of that. It just wants to be what it is, fully. it can be singular. focused. repetitive even.

The cards help you see the distance between you and the work. And when you can see it, something loosens.

This is not an absence of self. It's making enough room between you and what you're making that it can become fully alive, without your ego limiting what it can do out of protection.

"the path for my business became so clear." — sarah

book a reading

Frequently Asked Questions

  • if you're asking this question, you're probably ready. the people who book readings aren't looking for someone to hand them a template — they're looking for permission to trust what they already know. if you've been sensing there's something bigger trying to emerge through your work, that's the readiness.

    one thing to know: readings work best when focused on a single project, or — if you're doing a reading on yourself as a person — on the moment you're currently in, with the questions and imaginings you're facing right now. no person is a static archetype. we each contain all archetypes and we all contain multitudes. a reading helps you clarify with precision the energy of your creation or the moment you're in.

  • both. the reading is a somatic, intuitive process — you're sorting cards with your body, not your head. but what emerges is deeply strategic: your core drive, your natural positioning, who you attract and repel, where your shadow shows up when you dim your light. this isn't personality typing for fun, and unlike tarot or oracle decks, the cards you pull are not random and then interpreted — you actively choose and sort them, which reveals patterns about who you are and which archetypal energies are showing up. i use enneagram, tarot, and plant companions as validators because those are the intuitive languages i speak — they are not additional systems you need to master or embody.

  • Nothing formal. Come as you are. Some people like to prepare questions about their brand or business, but it's not required. The cards and our conversation will guide us to what needs to be revealed.

  • Readings are conducted via Zoom or in-person for folks located in the Sebastopol/Santa Rosa area. When you book, you will be given an option to specify your preference.

  • Yes. You'll receive a recording of your session along with your personalized Archetype cards breakdown, so you can revisit the card you pulled and the insights you discovered whenever you need them.

  • you'll receive your recording and card breakdown within 48 hours. after the reading, you will be welcomed into an integration email series that helps you metabolize what you discovered in your reading with further journal prompts, meditations, and contemplations — and an invitation into the deeper archetypal strategy development for those who are ready called the fieldwork ⁕

  • those systems are about understanding yourself. this one is about understanding your function within your creations/business/brand— the specific role your gift plays in the larger ecosystem. your archetype isn't who you are; it's how transformation moves through you. that distinction changes everything about how you build, communicate, and show up in your work.

  • archetypes are nuanced — most people embody a blend rather than a single pure archetype. if something doesn't land during the reading, we'll explore it together in the session. the goal is clarity that feels true to you, not forcing you into a box. and the integration series that follows your reading gives you space to sit with what emerged — sometimes what surprises you in the moment is the thing that makes the most sense a few days later.

  • All sales are final. If you need to reschedule your reading, please give at least 48 hours notice and we'll find a new time that works. If you're unsure whether this reading is right for you, feel free to reach out with questions before booking.

  • Readings are designed for one person at a time—uncovering your individual archetypal blend and how it shows up in your work.

    However, I can facilitate readings for partnerships or corporate groups. If you're interested in this, please contact me directly for pricing and details. kate@archetypereadings.com

  • Traditional brand strategy starts with market research and competitive analysis. This starts with YOU - your actual pattern, your gifts, what's trying to come through naturally. We build your brand FROM your archetype, not from what you think will sell, and then build supportive systems to hold and grow that sustainably.

  • after your session, you'll receive your recording and card breakdown, and you're welcomed into an integration series — follow-up emails designed to help your reading land and take root. expect guided meditations, journal prompts, case studies from the community, and an initiatory branding exercise to start putting your archetype into practice.

    for those who feel ready to go deeper, there are three supported partnership paths forward:

    the fieldwork — a guided brand workbook with the exercises i use with my 1:1 clients;

    a brand audit where i review your implementation and give detailed feedback;

    and intensive 1:1 brand builds for qualifying brands.

    these are by application — each step builds on the one before it, and what you need looks different depending on where you are. a pre-launch brand exploring its identity needs different support than one with five years of revenue data ready to refine its positioning. the application helps us figure out together what's actually the right next step for you.

    some folks just do the reading, others work with me in a relational capacity to grow their project into archetypal alignment and sustained growth. the right path will reveal itself to you as you go!

  • Yes — the reading is where every journey begins, but there's a whole ecosystem available depending on where you are and what you need.

    For those who want to build it themselves, there's the Fieldwork — a deep dive into your archetype using the same exercises I do with my 1:1 clients, bookended by two calls with me.

    For those ready to hand it off entirely, I offer full creative partnership — websites, brand books, copywriting, art direction, email marketing, photoshoots. The whole build, done for you.

    Both paths move at your pace. You can explore everything at the work.

what comes next — unfurls at your pace

The Fieldwork is a self-guided but supported deep dive into your archetype. the same exercises I use with my 1:1 clients, structured so you can move through them on your own ○

Brand Audits‍ ‍Assess archetype alignment and gaps. i review your website, email campaign, social media; whatever needs tuning and then you implement the changes ○

build it for you‍I handle the implementation while you focus on your business. Brandbooks, Squarespace Websites, Email Marketing, Copywriting & Art Direction with archetypal alignment at its center ○

Brand Consultation by the hour support to Define your archetype strategy and get resourced ○

the current underneath you knows where it's going