an ecosystem awaits ○ for those who want more ⁕

the work

Everything begins with discovering your unique archetype during your archetype reading. For some, that single powerful insight is enough.

But for others seeking deeper guidance and partnership, I offer an expanding ecosystem of care, from self-guided tools to full-service support ○

"She knows exactly what to ask and what to intuit that draws clients, supporters, and fans in." — play if forward music foundation

expand into your archetype at your right pace

the ecosystem

archetype reading
where it begins
the ecosystem awaits
supported partnership
after you discover your archetype through your reading, we'll work on creating alignment through your brand touchpoints. you'll be the one implementing — building your website, writing your emails, creating your social posts. i provide nurturing support and strategic guidance while you do the work ○
the fieldwork ⁕+
archetype workbook to clarify your brand position, copy, and visuals — with supportive integration calls. by application
brand audit ⁕+
i assess archetype alignment and gaps — reviewing your website, email campaigns, social media, and whatever needs tuning. you implement the changes ○
brand consultation ⁕+
by-the-hour support to define your archetype strategy and get resourced ○
full service support
you've discovered your archetype and now you're ready to invest in bringing it to life. i handle the implementation while you focus on your day-to-day business operations ○
brandbook ⁕+
codify your archetype expression and guidelines to utilize across teams ○
squarespace website ⁕+
build an archetype-driven digital presence and strategy ○ squarespace gold designer & acuity specialist ○
email marketing ⁕+
strategic campaigns in your brand voice ○ coordinate your tech stack to work effortlessly behind the scenes automatically ○
copywriting ⁕+
craft archetype-aligned messaging ○ platform and touchpoint specific copy ○
art direction ⁕+
direct visuals reflecting archetype identity — including photoshoots, product photography, and headshots ○
a brand that knows itself
expressed with intention

What People Are Saying

Within a few weeks, I had tripled my client load and filled my practice. She is not only a web designer but a coach and ally in getting your gifts and offerings into the world.

coby liebman — somatic practitioner

Kate is lightning in a bottle. She is one of those rare creatives who just gets it. From the very first interaction, she understood the brief better than I could have imagined, asked sharp questions, and brought a wave of fresh, thoughtful ideas that elevated the project well beyond my expectations. She’s fast, responsive, collaborative, and clearly takes pride in her work—not just delivering on the vision, but actively improving it.

basil newburn — henness house

Working with Kate was a dream. I had full trust in her ability and creative vision. 10/10

matt mcdavid — matt mcdavid audio

i've described it to people as a spiritual experience. kate wrote all our copy, put together our packages, gave us the pricing — she did the parts we couldn't quite do ourselves. and her process includes these beautiful questions about our values, who we want to work with, who we don't. it was profound.

katie phillips — supernova support

feel the pull ○ go deeper ⁕

the fieldwork

The Fieldwork is a self-guided but supported deep dive into your archetype — the same exercises I use with my 1:1 clients, structured so you can move through them on your own, bookended with two integration calls.

It's by application— because I want to make sure it's actually the right fit for where you are and your unique creation style.

“I wouldn't think of starting or re-launching a brand without an archetype reading from Kate Ellen.” - sarah

select projects