Ayurvedic wellness for the womb, breasts & hormonal body ○
abbey joy
abbey came to me for a reading back when I was beta-testing the archetype deck. She was so exuberant about what we discovered together and in our discussion about her archetype we hit on something very special about her healing work: ultimately, her sharp purpose is create a container for women to feel loved, so that they can begin to love themselves ○
once she identified this deep, profound mission, the thread that connected everything she did, she was able to see that she was playing very small in her business. Namely, she was offering services that were keeping her distracted from this mission.
She had a moment when she erupted and declared that what she Really wanted to do was womb and breast care for women… because when she does she feels like she is channeling something bigger than herself. but oh! that felt scary! to let go of all the other services, all the people… just to focus on this one “small” passion.
abbey entered into the fieldwork, my workbook that guided her through exercises I do with my 1:1 branding clients. a few weeks later, she came back and said she was ready. she wanted to do it: she was going to focus on breast and womb care. Now how to make the change○
What We Built ⁕
website audit: abbey started with a website audit of her current site, hoping that she could self implement the changes and save the investment. ultimately we partnered and I did the work for her while she focused on making the shifts in creating the services and finding a new location.
art direction: moodboards and photography guidance for creating all new visuals for the world her lover brand would inhabit, partnering with fiona ford foto to capture incredible imagery that she could use across all her platforms.
Squarespace Website: Fully integrated hub sharing her healing space, scheduling for new and returning clients, events, podcast, social channels, and other auxiliary projects.
email campaign integration: flodesk funnels, automations, templates and audience segmentation to nurture her intimate audience
e-comm integration: set up a custom store featuring her hand crafted herbal products, set with subscription models and gift packs
Backend Systems: Streamlined booking to be more archetypally aligned and simple for the user
The Result ⁕
abbey is stepping into an entirely new era of her business and life. She has simplified what she is offering, and attracting in women who want and need her specific gift. the surprise she has discovered is that now that she has clarity, the women who need her are now telling her exactly what they need, more precisely.
she has given herself permission to be who she is, to offer what she wants to give, which has opened up her social media audience to new levels, created opportunities for online classes, and she has become razor focused on her next steps for expanding beyond 1:1 work. She is mission led and guided by her archetype. ○
